In partnership with Resonance Consultancy, the Los Angeles City Tourism Department (CTD) recently updated Los Angeles’ first Tourism Master Plan, with input from more than 200 stakeholders representing tourism, hospitality, culture, transportation, and community partners. This new plan is grounded in the realities and aspirations of our city, enabling us to seize this once-in-a-generation opportunity to ignite new economic activity, reposition the destination globally and drive inclusive growth across neighborhoods.
This five-year update serves to refine and realign the City’s tourism priorities, guide investment and policy decisions, and strengthen cross-sector coordination to ensure that tourism continues to deliver economic, cultural, and community benefits for Angelenos while enhancing Los Angeles’ competitiveness as a global destination.
Read or download the full Tourism Master Plan.
Read the Recommendations:
The Tourism Master Plan Update builds on our 2020 foundation and establishes seven strategic drivers and provides actionable strategies for capitalizing on our upcoming "Mega-Event Decade.”
- 1. Experience
- 1.1 Position LA as a Global Creative Tourism Capital
- 1.2 Expand and modernize cultural venues
- 1.3 Celebrate and promote LA's diversity
- 1.4 Arts-led placemaking
- 1.5 Promote night time and after dark economy
- 1.6 Strengthen cross-sector partnerships
- 1.7 Develop a comprehensive sports tourism strategy
- 2. Events
- 2.1 Attract conventions and business events
- 2.2 Enhance festivals and events
- 2.3 Foster public-private partnerships for event funding
- 2.4 Strengthen the legacy of global events
- 2.5 Streamline permitting and reduce barriers
- 3. Visitor Distribution
- 3.1 Strengthen neighborhood tourism corridors
- 3.2 Enhance safety, cleanliness, and the public realm
- 3.3 Foster cross sector collaboration
- 3.4 Elevate culinary as a core asset
- 4. Accommodation
- 4.1 Expand and diversify hotel supply
- 4.2 Strengthen convention oriented accommodations
- 4.3 Short-term rental management integration
- 4.4 Enhance competitiveness of existing hotels
- 4.5 Encourage and facilitate open and regular communication between the labor and hotel the industry
- 5. Transportation
- 5.1 Bolster Airports' competitiveness
- 5.2 Improve rider satisfaction and connectivity
- 5.3 Expand active transportation options
- 5.4 Strengthen cross-agency coordination
- 5.5 Advance smart transportation technology
- 5.6 Improve rideshare coordination during major events
- 5.7 Embed accessibility and equity
- 6. Visitor Information
- 6.1 Research and monitor visitor behavior
- 6.2 Communicate and inform visitors
- 6.3 Modernize and improve wayfinding
- 7. Stewardship
- 7.1 Strengthen the hospitality and events workforce
- 7.2 Support workforce housing and commuting needs
- 7.3 Create and implement a sustainable tourism program for Los Angeles
- 7.4 Engage and monitor resident sentiment towards tourism
- 7.5 Prepare a crisis management plan
- 7.6 Tourism governance and coordination
To locate the previous version please visit the CTD archive.