Welcome to the Los Angeles City Tourism Department!
Tourism is a powerful force in the growth and development of the Los Angeles economy, not only showcasing our City to the world, but also creating employment opportunities for residents and providing critical support for local businesses. The City Tourism Department (CTD) works with partners and stakeholders to ensure that Los Angeles is prepared for sustainable, long-term growth in the number of visitors to the City and the associated economic benefits those travelers bring to the region.
Our department’s main goals include:
- Expanding and modernizing the Convention Center to increase offerings and improve our competitive position
- Promoting hotel development, with the goal of having 8,000 hotel rooms within walking distance of the Convention Center
- Sustainably increasing the number of visitors to Los Angeles – We reached our goal of 50 million visitors in 2018 and are now working to recover to pre-pandemic record high levels
- Supporting the growth of transient occupancy tax (TOT), targeting a goal of $400 million in TOT revenue toward the City’s General Fund by 2028
- Implementing the strategies in our Tourism Master Plan Update, which serves to refine and align the City’s tourism priorities, guide investment and policy decisions, and strengthen cross-sector coordination
Doane Liu
Chief Tourism Officer
City Tourism Department Executive Director