Mayor Garcetti Signs Executive Directive on Tourism

Posted on 03/09/2022
Photo of the signing of Executive Directive 33 with Mayor Eric Garcetti at the Griffith Observatory


On March 9, 2022 , Mayor Eric Garcetti signed Executive Directive 33, which creates the City of Los Angeles Tourism Cabinet, calls for the implementation of the 22 recommendations outlined in the Tourism Master Plan, and appoints CTD Executive Director Doane Liu as the City's Chief Tourism Officer. This Cabinet is composed of department general managers and will develop strategies to maintain LA’s position as a leading destination, identify a path for sustainable growth of tourism, and ensure that new activity delivers strong benefits directly to Angelenos. Read Mayor Garcetti's release here and see some of the media coverage: LA Business Journal | LA Daily News | ABC7 | Ch 35 LA This Week | Trade Show Executive | KFI AM